Category: CURATED
Our BIA Hydrating Lip Gelee is a sweet, silky smooth gelee for parched lips that increases hydration by 77% and restores skin barrier by 17% in just one hour, leaving your lips soothed, smooth and plump.
My lips were basically a desert before this—cracked and tight all day—but an hour after the first swipe they actually felt plump and comfortable again. The 77% hydration jump is no joke, and the silky gelee texture soaks in fast without any sticky residue.
The texture is genuinely like a gelee—silky and light, not sticky at all—and my lips stayed smooth for hours. I checked the clock and yes, the 77% hydration boost felt real after about an hour. This is my new go-to for dry office air.
My lips were peeling from the winter air, and after one hour with this gelee they felt noticeably smoother, not just coated. The 77% hydration boost is real, and it sinks in without any sticky residue.
